I’m a contract copywriter who earns over $10,000+/month.

Now I’ll current YOU exactly how I write high-converting copy buyers love — from START to FINISH


Freelance Copywriter’s Code

My confirmed step-by-step system for writing high-converting copy buyers love…from start to finish.

I’ll at all times bear in mind what my favorite teacher knowledgeable me once more in highschool:

“Top-of-the-line methods to walk by a minefield…is in one other particular person’s footsteps.”

For years, Freelance To Win school college students have been asking me for a contract copywriting course. Now, after years of enchancment and testing, I’m lastly ready to provide it to you.

Take a look inside Freelance Copywriter’s Code…

Freelance Copywriter’s Code is a 7-week course filled with precise world, forefront teaching for freelance copywriters the least bit ranges.
In Week 1, you’ll study to write down copy that may get outcomes and is nearly assured to be appreciated by buyers — even within the occasion you’re mannequin new. (You’ll uncover the whole particulars on Week 1 inside the subsequent half beneath.)
Then, in Weeks 2-6, you’ll be taught my precise step-by-step packages for writing SPECIFIC types of copy, from start to finish… Along with what to do sooner than you’ve written a single phrase, all through to the finished product.
I’ve rigorously chosen each specific type of copy you’ll be taught in Freelance Copywriter’s Code based mostly totally on the following parts:

They’re all in extreme demand, so that you just’ll on a regular basis be able to uncover buyers who pay properly for them
You don’t should spend weeks and even days on every bit — some could also be achieved in as little as 1-2 hours with apply
I’ve systematized them, so that you just’ll on no account should reinvent the wheel, start from scratch, or stare at a clear net web page questioning what to write down down about
They’re extreme price gadgets, so that you presumably can price above frequent (and even premium) fees for them
They’re usually found and even mastered comparatively shortly, so that you just don’t should spend years “paying your dues” as a method to grow to be good at them

What you’ll uncover inside Freelance Copywriter’s Code:


The best way to shortly show high-converting copy buyers love, continuously and predictably

The best way to arrange your thoughts to vary right into a Conversion Machine, so that you presumably can write copy that converts with out worrying about ineffective and complex devices (like A/B testing platforms and totally different approaches I’ve on no account used as a contract copywriter)
My counterintuitive and unconventional methodology for ensuring you on a regular basis have larger than ample information to show superior copy (whereas avoiding getting slowed down with painstaking evaluation or info-overload)
Confirmed psychology hacks for making any piece of copy 10-100x further persuasive — in minutes
Why there’s no methodology to write down a “good” piece of methodology to write down a “good” piece of copy — and what to do as a substitute
The best way to steer clear of the most typical copywriter-crushing misconceptions regarding the psychology of conversion copy (and what to contemplate as a substitute)
In-Depth Case Analysis: How I shortly helped a shopper improve their conversions when nothing else appeared to work (although they thought they’d been doing the whole thing correct)
Why buyers have hassle seeing points about their enterprise, even when it’s staring them inside the face (and the way one can leverage it to look like a right away genius)
In-Depth Case Analysis: How I helped a shopper promote high-end $30,000 websites — by IGNORING nearly the whole thing he knowledgeable me
My “Magic Question” for instantly chopping correct to the heart of what buyers really need (this took me YEARS to find out, and even most excessive expert copywriters have on no account picked up on it)
In-Depth Case Analysis: The unconventional method I used to steer of us to buy an pricey product (hint: it wasn’t the overused “Time’s Working Out” tactic)
Why canned questionnaires usually result in unhealthy intel and mediocre copy — and what it’s best to make use of as a substitute
Why “fact-finding” sooner than you start writing copy sometimes results in mediocre and even poor outcomes (and what to do as a substitute)
Superior strategies to only about guarantee buyers love your work, even sooner than you write a single phrase
A whole file of powerfully penetrating questions you must use (phrase for phrase) to get excellent supplies to your copy — every single time (as soon as extra, most copywriters miss these in favor of additional obvious, nevertheless a lot much less environment friendly, questions)
Superior strategies to transform your self into larger than “solely a writer” and 10X your price to buyers
My rock sturdy methodology for minimizing “forwards and backwards” with buyers, and eliminating do-overs
My precise course of for delivering and presenting copy to buyers in a strategy that makes them fall in love with it (this was impressed by consuming at world class consuming locations — not finding out copywriting books)
The best way to shortly flip lukewarm, mediocre, and even horrible first drafts into good copy buyers love — shortly and efficiently
The best way to faucet into the patron’s private ideas to create instant “provide supplies” and make your life and job 100x less complicated
The exact system I exploit to write down down copy 10x faster than my rivals, and the way one can too
My phrase for phrase script for getting constructive, helpful solutions from buyers should you ship them your first drafts — so you must use it to shine your copy into one factor they’ll love
How one can ensure you on no account miss a deadline and ALWAYS ship your copy on time (even when the patron doesn’t comply together with your schedule)
The exact word-for-word script I exploit to place out a straightforward and easy timeline for buyers sooner than starting a enterprise (I’m unhealthy at planning, nevertheless this script makes it ineffective straightforward, even for me)
The three questions I ask myself to shortly get inside the highest of the reader and write copy that converts
Why so-called “conversion” gimmicks sometimes don’t work — and the time examined psychology it’s best to make use of as a substitute
The best way to write down high-converting copy with out resorting to drained earlier strategies like “agitating” readers
The exact “filters” and exams I exploit to tell me if a little bit of copy will convert, or bomb
The best way to write down persuasive copy for proper this second’s modern reader (Hint: Commonest copywriting information really predates sliced bread, and numerous it is downright hopeless proper this second)
My 4 favorite “conversion levers” — the final phrase shortcut to create copy that’s extraordinarily persuasive, without having to reinvent the wheel every time
What to do when buyers don’t give you ample information to work with (and the way one can receives a fee additional to resolve this disadvantage)
The best way to vary into indispensable to buyers, in order that they protect calling you repeatedly and nearly throw money at you to help them clear up their points
Three hidden “earnings generators” most freelance copywriters miss — and use them to earn more money whereas doing a lot much less work
And further…


The best way to write down fascinating emails that get opened and browse every single time

Why e-mail copywriting is totally completely totally different from all various kinds of copy, and seamlessly alter for it
The best way to create emails that cut back by the numerous litter and seize the reader’s consideration (and make you look good to your buyers)
The one question that leads to good e-mail copy — although most of your rivals on no account assume to ask it
Precise examples of high-open-rate emails, with in-depth breakdowns of why they carried out so properly
The important thing to writing emails that individuals are EXCITED to study (barely than merely tolerate, or worse, ignore)
Step-by-step walkthroughs of exact e-mail initiatives I did for buyers, with an in depth clarification of the technique I used and why it improved their outcomes
Side-by-side comparisons of varied e-mail copywriting approaches and when to make use of each one
The best way to resolve the optimum dimension for e-mail for any email correspondence copy you write
My surefire technique for on a regular basis realizing exactly start each e-mail, so that you just’re on no account watching a clear net web page questioning the place to begin
The best way to write down emails that buyers love on account of they interact their viewers and get responses (along with precise examples)
Precise examples of environment friendly B2C and B2B emails, and cope with each one
Examples of precise emails I wrote for buyers with detailed breakdowns on my precise thought course of and what each half was designed to appreciate
In-depth Case Analysis: A step-by-step clarification of how I elevated a shopper’s conversion payment by 300% (with out using fancy devices OR A/B testing), and why their earlier advertising and marketing marketing campaign failed
The best way to write down an e-mail sequence for buyers who need one — along with know what each e-mail ought to incorporate
A simple methodology to uncover readers’ hidden wants and use them to supercharge your e-mail copy’s effectiveness (most of your rivals acquired’t try this)
The best way to write down e-mail product sales copy that doesn’t actually really feel like product sales copy
The best way to write down emails that captivate and entertain readers — even within the occasion you’re writing for a boring enterprise, in any other case you’re not a “pure storyteller”
My secret for producing attention-grabbing tales for emails ON DEMAND
My on no account sooner than revealed PERSONAL vault of story prompts you must use to kickstart your e-mail copywriting proper this second immediately
The exact methodology I exploit to hunt out fascinating data nearly wherever and swap them into pure e-mail copywriting gold
My extremely efficient methodology for turning peculiar (even seemingly “boring”) tales into excellent e-mail copy
The best way to continuously generate fascinating matter strains that get readers excited to open emails
The varied sorts of matter strains, and the way in which to resolve on which one makes basically probably the most sense in any situation
The exact methodology I exploit to give you superior matter strains in minutes, every single time (consists of precise examples AND even a list of “unhealthy” matter strains I’ve thrown out)
And further…

WEEK Three

The best way to write down powerhouse press releases that get buyers publicity and publicity

The best way to write down press releases which have the potential to be seen by 1000’s and 1000’s of people — even when nothing about Public Relations or Journalism
The reasons most press releases get ignored, and craft one which grabs consideration
The three most important substances journalists seek for sooner than they decide to share a press launch with the heaps
Precise examples of extremely efficient press launch headlines (and detailed explanations of what makes them so good)
My precise course of for taking almost ANY press launch thought a shopper gives you — regardless of how boring — and making it newsworthy
The psychology of writing press releases reporters might want to share with large audiences
Why the usual “write to your viewers” copywriting suggestion is misguided by way of writing excellent press releases — and what it’s best to do as a substitute
Why some press releases fail, and flip the chances in your favor
Side by side comparisons of good vs. lukewarm press launch headlines
REAL examples of worthwhile press releases I’ve written, and a line-by-line walk-through of my precise course of
Case Analysis: How I beefed up a boring “do this new app” story, and turned it into a sturdy press launch with a robust data angle
My confirmed system for creating with a newsworthy “hook” that grabs
consideration and can get reporters (along with plenty of precise life examples you must use for inspiration or model off of)
Case analysis: How I took an earthly story and strategically turned it proper right into a cool and associated piece of enterprise data
Line-by-line teardowns of precise press releases I wrote for precise buyers
The exact questions I ask a shopper earlier to writing even a single phrase of a press launch
Writing press releases for native firms vs. nationwide corporations (along with examples of every)
The best way to shortly and easily make any press launch 10x  further credible and additional fascinating (with little or no effort)
My exact notes from an precise press launch I labored on for an unlimited Fortune 500 agency
My 4 key requirements for an incredible press launch headline (these will seize consideration in a break up second)
The most important mistake frequent and newbie press launch writers make (Hint: they practice this in journalism school…nevertheless you presumably can skip class and be taught it proper right here as a substitute)
The best way to transition from a catchy headline to the opening of your press launch with out dropping momentum or missing a beat (no obscure suggestion proper right here — I’ll current you exactly what to write down down)
Precise life side-by-side comparisons of GREAT vs. “not so good” openings
Previous the headline and opening: A easy roadmap for seamlessly gliding by the physique of your press launch shortly and easily
The all-too-common copywriting conduct that journalists have zero persistence for, and eliminate it out of your writing
Further go-to “substances” you must use everytime you get caught, need inspiration, or should beef up your press launch (I’ve personally used these quite a few cases)
An in depth, paragraph-by-paragraph breakdown of a press launch I wrote for a well-known shopper
A whole analysis of a mediocre press launch that may look OK to the untrained eye, nevertheless really wished numerous work (along with an entire “rewrite” from me personally so that you presumably can see exactly how I improved it)
Superior PR strategies you must use to DOUBLE your price to your buyers (these are straightforward strategies ANYONE could be taught, irrespective of your background or experience stage)
And further…


The best way to write down explainer video scripts that get watched and shared

Why explainer films sometimes have tight deadlines, and maintain them
The enterprise behind explainer films, and work seamlessly with the companies that produce them
The best way to pump out explainer films in doc time, maximizing your earnings
The #1 mistake most copywriters make when writing explainer films (Hint: it has to do with what happens to your script AFTER you submit it to the patron) — and what to do as a substitute
Why EVERY enterprise — along with small and native firms — can revenue from having explainer films (not merely apps and tech corporations)
The misnomer behind the phrase “explainer video”, and write a script for nearly any purpose a shopper may want
Tons of precise examples of varied explainer video scripts — and the widespread threads all of them share
The psychological triggers I exploit to grab viewers’ curiosity, protect them engaged, and even get them to take movement
My Three pointers for continuously turning out scripts that be a part of with readers emotionally in any situation
What of us will relate to most about your video script — and use that to your most profit when writing it
The best way to make use of “VIP Vitality” to write down down an superior script buyers and viewers love (that is related principle that makes celebrities’ tweets go viral, and anyone can use it as quickly as they know how)
The exact questions I ask buyers BEFORE writing a single phrase of an explainer video script (these are completely totally different than most various kinds of copy, and most writers miss them)
The one issue I spend HALF of my time on when writing an explainer video script
Why you don’t should know every ingredient of the “viewers” — and the actual particulars it’s best to seek out as a substitute
The best way to write down explainer films that are easy for buyers to create visuals for (buyers LOVE this on account of it cuts down their costs and manufacturing time, whereas rising their earnings)
The “hidden” agenda of any explainer video script (Hint: It’s unlikely about “explaining”)
The #1 mistake newbie copywriters make when writing their explainer video story
Explicit side-by-side comparisons of good explainer video copy, vs. mediocre or unhealthy copy (you’ll moreover be taught exactly WHAT makes one greater than the alternative)
The 2 key substances which will help you amp up the drama of your script and make it further entertaining and fascinating
The best way to make use of the “Laws Of Opposites” to supercharge your script’s engagement performance
Why charging a flat fee to your explainer video copywriting will usually earn you more money (plus the exact word-for-word script I exploit to flip hourly-paying buyers to flat fee)
The best way to write down the first draft of your explainer video script in MINUTES — not hours — and nonetheless have it show GREAT
A straightforward methodology for shortly organizing all of your information sooner than you start writing, making the tactic lots simpler and less complicated
The exact pointers I exploit to go from “robust draft” to polished script in MINUTES (not hours or days)
Precise script examples, along with progressions from “first draft” to “final draft” so that you presumably can see exactly what modifications from draft to draft
Line by line teardown of an exact script, along with specific concepts, critiques, and suggestions
My “Thought Toolbox” that ensures you’ll on no account run out of ideas
Strategies for filling up space in case you run out of useful information to write down down about (these hacks took me YEARS to find out, nevertheless you’ll have them TODAY)
The best way to put your script in a strategy that helps buyers stand out from their rivals (buyers go crazy over this on account of it helps them get hold of their enterprise goals and divulges them you’re lots larger than “solely a writer”)
And further…


The best way to write down mouth-watering case analysis that help buyers make further product sales

The excellence between a imply case analysis, and one which CONVERTS readers into purchasers
The best way to write down mouth-watering case analysis for any shopper irrespective of their enterprise, occupation, or enterprise
Why all buyers have a never-ending need for case analysis — and the way one can fill it
The psychology behind what buyers seek for in a case analysis copywriter (and use that information to get further enterprise)
The best way to write down case analysis buyers can share by means of e-mail, social media, and additional — and their readers will prefer it
The best way to put your case analysis in a strategy that appeals to the broadest number of of us — with out being boring or “vanilla”
The exact step-by-step course of I’ve been using for years to provide excellent case analysis that convert like crazy
The best way to make use of information you’ve ALREADY gathered as a method to produce case analysis quicker and less complicated (this creates a win-win for you and your shopper — they get further useful copy, while you earn further)
The excellence between case analysis that fascinate vs. boring, “firm,” or complete snoozefest ones
What your favorite movement photos can practice you about writing case analysis that command — and protect — consideration
The easy framework you must use to plan out any case analysis in just a few minutes
Full breakdowns of precise, confirmed case analysis that proceed to engage and convert
The #1 concern which will make or break your case analysis copy
My Three-point technique for writing the correct title, with out dropping time or vitality overthinking it
The best way to write down an entire case analysis with out using an oz. of creativeness or creativity
The exact questions it’s best to ask sooner than you write any case analysis (these took me years to develop and refine, and you will have all of them proper this second)
The best way to guarantee you get detailed, juicy options to all of your questions (whereas avoiding obscure, generic options that end in boring copy)
Essential concern to consider when deciding which information to include in your case analysis, and what to depart out
My personal case analysis template which will allow you to nearly copy and paste your methodology to a workable first draft
The three key requirements which will help you shortly choose which quotes to utilize in your case analysis, and which ones to right away discard (along with plenty of precise examples of each)
The best way to shortly decide what to cut when enhancing your first draft
What to do when you may have two quotes that are comparable (Hint: You shouldn’t routinely discard definitely one among them)
The best way to create thrilling drama, twists and turns that protect readers engaged (and are fulfilling to write down down)
The best way to easily set up any “gaps” in your story — and shortly restore them so that you presumably can switch on
The best way to development your story so that the subject of the case analysis does most of the “writing” for you
My straightforward rule for doing a minimal amount of writing, whereas nonetheless creating an superior case analysis (so that you could be be faster, further productive, and earn further)
Your #1 job as a case analysis writer (Hint: that’s faraway from obvious. It isn’t writing…or selling…and even defending the reader engaged.)
Tons of examples of precise case analysis, quotes, and breakdowns which will help you every step of the way in which wherein
The 2 types of phrases that help you infuse case analysis with pleasure and drama (these require minimal effort in your half, however they’re extraordinarily extremely efficient)
My straightforward trick for turning peculiar data into dramatic twists and turns
The #1 narrative mistake most writers make, and easily steer clear of it
The best way to create “mini chapters” that protect readers engaged and entertained
A straightforward methodology to cope with tales that don’t seem to have a clear beginning, heart, or end
The best way to know exactly the place to place each subheadline, so that you just on no account have to sit down there fascinated with it
The best way to make use of “dumb subheads” to rush up your course of and pump out case analysis faster, with out sacrificing an oz. of top quality
Essential — and underrated — part of a case analysis (most writers gloss over this, nevertheless you’ll know greater)
Why it’s OK to have solely a obscure considered your story sooner than you start writing it — and “routinely” decide it out as you go
The best way to put your case analysis in a strategy that’s terribly compelling to readers (writers whose mantra is “merely write an excellent story” get this all mistaken, and pay the worth)
The easy pointers I exploit to tighten up my story so it reads like a masterpiece
And further…


The best way to write down landing pages that get your buyers leads and subscribers

The first and most important question I ask buyers sooner than I write a phrase of landing net web page copy (Hint: It has nothing to do with the writing — and even their viewers — however it’ll make or break your copy)
The best way to help your shopper decide what sort of landing net web page they need (buyers are generally confused about this, and you will skyrocket your price by serving to them with it)
The best way to write down good opt-in copy that helps buyers flip their landing pages into leads (and finally product sales)
Tons of precise examples of landing pages I’ve written for REAL buyers
Carried out-for-you templates you must use to write down down a landing net web page (in a fraction of the time it takes to do it from scratch — plus, the patron will prefer it on account of it’s in a position to ship straight to the designer)
Three key questions you MUST ask as a method to write a worthwhile landing net web page (Hint: These are distinctive to landing pages…and most copywriters overlook them totally)
A straightforward, 60-second hack you must use to write down down a high-converting landing net web page, even within the occasion you’re utterly clueless
How one can resolve on the right landing net web page for every situation
The best way to create landing net web page copy that seems excellent in your portfolio and helps you entice high-paying buyers
The exact landing net web page portfolio samples I used to land a shopper value tens of a whole bunch of
The psychological framework I exploit to interrupt even basically probably the most sophisticated landing pages down into easy-to-complete tidbits
What to do within the occasion you uncover you’re transient on data or provide supplies (with out having to call or e-mail the patron to get further)
The 2 strategies for masterfully crafting fascinating bullet components, and when to make use of each one
The best way to make use of your landing net web page copywriting talents to write down down superior Home Net web page copy too (this gives you further selections for finding new buyers, elevated incomes potential — and I’ll even give you a template you must use to make it ineffective straightforward)
The hazard of “headline confusion,” and steer clear of it
My personal headline generator system for cranking out good headlines in decrease than 5 minutes (this flies inside the face of the standard suggestion to spend tons of time in your headline — “ain’t nobody acquired time for that”)
Why copywriters’ headlines sometimes get rewritten by the patron, and steer clear of it
The best place to hunt out provide supplies for all of your opt-in net web page copy (this might also end in an incredible upsell for you)
Why readers don’t really care about lead magnets — and what they’re really keen about as a substitute
My “Subtraction Approach” for writing mouth watering bullet components that convert (with none exterior evaluation in anyway)
A straightforward nevertheless extremely efficient hack for writing Calls To Movement that convert
The best way to squeeze further conversions out of buyers’ present landing pages (and alter into known as a “Conversion Rescue Copywriter” they rely and rely upon to help them get further leads and additional product sales)
What to do in case your landing net web page copy doesn’t convert along with the patron hoped (Hint: You’ll flip this short-term setback into an incredible different to earn rather more AND help the patron win)
The clues you must use to find out when a landing net web page could also be tweaked for further conversions, vs. when it should be rewritten totally
Why most copywriters draw again from buyers who want to reinforce their present landing pages’ conversion fees — and why that’s an unlimited mistake
Going previous the copy: The best way to receives a fee additional to advise buyers on landing net web page design (even within the occasion you assume you’re clueless about design, I’ll current you exactly what it’s advisable know)
The one most important piece of data it’s advisable write a landing net web page that converts (even copywriters don’t think about this)
And further…


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Danny Margulies – Freelance Copywriter’s Code: Films, PDF´s

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